Katja
Your Contact Person
HR Manager
career@adesso-group.com
+49 231 7000-7100
Staige AI camera technology for Borussia Dortmund
Artificial intelligence at Borussia Dortmund - using algorithms and machine learning to achieve success.Borussia Dortmund is supported by adoring fans who not only come to its home stadium, Signal Iduna Park, but also watch the team on screens all over the world. A good broadcast infrastructure that delivers optimum results at both ends is of the essence. While professional leagues such as the German Bundesliga benefit from huge marketing deals, amateurs and women’s teams are left in the cold. However, interest in Germany’s lower leagues remains strong. Fans who cheer Mats Hummels or Marco Reus on a Saturday would also like to do the same for the (as yet) unknown players in the reserves, youth or women’s sides.
Details of the project strategy:
The idea was to offer a new service to Borussia Dortmund’s legions of fans – the heart and soul of the club – by streaming under-17, under-19, under-21 and women’s matches live and in top quality direct to people’s homes. The club was also looking for solutions to enable video analysis by its academy, youth and reserve team coaches to make training even more three-dimensional.
About Borussia Dortmund:
- BVB (Ballspielverein Borussia 09 e.V. Dortmund) is one of Germany’s most successful football clubs.
- Its home games are held at Westfalenstadion – the country’s largest stadium, with a spectator capacity of 81,365.
- Titles: Eight German league championships, five DFB Cup wins, European Cup Winners’ Cup (the first German club to win this trophy in 1966), Champions League and Intercontinental Cup
- In terms of members (November 2021: 157,191), the fifth-largest sports club in Germany and the sixth-largest worldwide
- Since November 1999, BVB’s professional squad, second team and Under 19 Bundesliga team have been spun off into the listed entity Borussia Dortmund GmbH & Co. Kommanditgesellschaft auf Aktien.
- The club also has successful handball and table tennis teams playing in top leagues, and formed a women’s football team in 2020.
- Its male youth teams are also extremely successful and regularly produce outstanding players.
Solutions and results
- Staige’s AI-driven camera system makes fans and coaches equally happy.
- It combines automatic end-to-end live streaming in excellent quality with software that records and analyses training.
- adesso and Staige worked together to develop the most advanced AI for sports broadcasts that follows the action and renders a camera team obsolete.
- More than a partnership: the system is being continuously developed together with Borussia Dortmund’s training staff – a symbiosis from which all sides benefit tremendously.
Advantages for Borussia Dortmund:
- All games played by the reserve, youth and women’s teams are broadcast live.
- In addition to the live stream, fans can watch an on-demand recording as well as automatically generated match highlights – free of charge.
- The coaching function helps coaches prepare for and review games.
- Manual effort is minimal thanks to artificial intelligence and low-maintenance hardware.
Key project information:
- Over 41,000 live stream viewers – mainly thanks to Borussia Dortmund’s second team and women’s team
- 6 % of the audience watches from abroad (US, UK, Vietnam, France, Netherlands)
- Three cameras at BVB
Fun facts:
- A women’s district league team had never attracted such attention before.
- A total of more 8,000 viewers watched the side’s 10 live-streamed home matches. In terms of popularity, this puts the district league on a par with the women’s second national league.
Your Contact Person
Katja
HR Manager
- adesso SE
- Adessoplatz 1
- 44269 Dortmund
- M: +49 231 7000-7000
- F: +49 231 7000-1000
- E: info@adesso.de