Inspired by the proverb “If many little people, in many little places, do many little things, they can change the face of the Earth”, Zurich wanted to create an app that offers users hints and suggestions on sustainability in everyday life. The app was to be informative and raise awareness of the topic.
On that basis, Zurich developed the Planet Hero app with strategic, professional, methodological and technical support from adesso. The result is a user-friendly, daily sustainability coach on your smartphone.
adesso was engaged to professionally manage the entire project and provide coaching. It also advised Zurich on how to adopt an agile approach. When conceiving and developing the Planet Hero app, adesso focused on state-of-the-art design and a motivational user experience. In the course of its end-to-end supervision, adesso was responsible not only for the onboarding process and developing daily tips and challenges in the form of gamification elements, but also for integrating a CO2 calculator and creating the rewards for personal commitment by users. Other key services provided by adesso were the design and production of content for the app, the sustainability ecosystem and support in building a go-to-market and communication strategy.
No matter your age, gender, profession or lifestyle, the Planet Hero app from Zurich provides useful daily tips to help anyone who wants to live more sustainably take steps to protect the climate. The app motivates users to act in measurably sustainable ways, while still being entertaining and without finger-pointing.
“Our successful partnership with adesso enabled us to launch the Planet Hero app as a valuable source of ideas and motivation for daily climate action. The app is intended to help Zurich achieve its goal of becoming one of the world’s most responsible and sustainable companies.”
Monika Schulze l Head of Customer and Innovation Management l Zurich Group Germany