Katja
Your Contact Person
HR Manager
career@adesso-group.com
+49 231 7000-7100
Planet Hero app for the Zurich Group
The challenge: launch a mobile tool that gives everyone simple and motivational ways to live more sustainably in their personal and working environments.Inspired by the proverb “If many little people, in many little places, do many little things, they can change the face of the Earth”, Zurich wanted to create an app that offers users hints and suggestions on sustainability in everyday life. The app was to be informative and raise awareness of the topic.
On that basis, Zurich developed the Planet Hero app with strategic, professional, methodological and technical support from adesso. The result is a user-friendly, daily sustainability coach on your smartphone.
Details of the project strategy:
adesso was engaged to professionally manage the entire project and provide coaching. It also advised Zurich on how to adopt an agile approach. When conceiving and developing the Planet Hero app, adesso focused on state-of-the-art design and a motivational user experience. In the course of its end-to-end supervision, adesso was responsible not only for the onboarding process and developing daily tips and challenges in the form of gamification elements, but also for integrating a CO2 calculator and creating the rewards for personal commitment by users. Other key services provided by adesso were the design and production of content for the app, the sustainability ecosystem and support in building a go-to-market and communication strategy.
About the Zurich Group:
- The Zurich Group in Germany is part of the global Zurich Insurance Group.
- Premium revenue (2020) of around EUR 5.9 billion, investments of more than EUR 51 billion and approximately 4,400 employees make Zurich one of the leading players in the life and non-life insurance business in Germany.
- The company was the first insurer to sign up to the 1.5-degree pledge to limit global warming and has systematically aligned its corporate strategy with this commitment.
- Zurich’s goal is to become one of the most sustainable companies in the world.
- In addition to setting up a Planet Hero Award for forward-looking projects aimed at improving environmental and climate protection, Zurich wanted to expand its sustainability efforts across its digital channels.
Solutions and results:
No matter your age, gender, profession or lifestyle, the Planet Hero app from Zurich provides useful daily tips to help anyone who wants to live more sustainably take steps to protect the climate. The app motivates users to act in measurably sustainable ways, while still being entertaining and without finger-pointing.
Customer feedback:
“Our successful partnership with adesso enabled us to launch the Planet Hero app as a valuable source of ideas and motivation for daily climate action. The app is intended to help Zurich achieve its goal of becoming one of the world’s most responsible and sustainable companies.”
Monika Schulze l Head of Customer and Innovation Management l Zurich Group Germany
Fun facts:
- Staff worked late into the night due to the different time zones (South Korea).
- Two adesso babies were born during the project.
- The hotel’s fire alarm went off once.
- The project involved 167 pages of Slack messages.
Your Contact Person
Katja
HR Manager
- adesso SE
- Adessoplatz 1
- 44269 Dortmund
- M: +49 231 7000-7000
- F: +49 231 7000-1000
- E: info@adesso.de