Katja
Your Contact Person
HR Manager
career@adesso-group.com
+49 231 7000-7100
KazandiRio for PepsiCo
The first digital promotion app in Turkey. The goal: to tap into PepsiCo’s target group more effectively and build long-term loyalty to the company.The company’s goal was to unite consumers, customers and PepsiCo on a digital platform in order to capture and analyse user data, manage campaign details in real time and optimise costs using a paperless, digital and intelligent system.
Details of the project strategy:
PepsiCo Turkey chose to partner with adesso Turkey to offer an end-to-end approach to the digitalisation of promotional activities. After developing the initial idea and drawing up a concept, PepsiCo and adesso prepared a POC in early 2018 using the interaction room method. The Proof of Concept then served as a prototype that was field-tested by sales staff and retailers. Based on the results of these trials and the knowledge gained from them, adesso teams designed and developed an MVP, which was launched on the market in early 2019. Since then, adesso has continuously developed a large number of new functions and handled the maintenance of the mobile app. The lean and agile approach adopted by adesso helped PepsiCo to easily digitalise its promotion processes and remain competitive in the FMCG sector.
About PepsiCo:
- Multinational food, snack and beverage corporation headquartered in Harrison, New York
- Its products are consumed more than a billion times every day in over 200 countries and territories around the world.
- The corporation’s business encompasses all aspects of the food and beverage market – from manufacture to product sales and marketing.
- PepsiCo aims to be the world leader in convenience foods by following its mission of “Winning with Purpose”.
Solutions and results:
- Effective use of resources thanks to automated processes and subsequent cost reduction
- Ability to analyse KPIs immediately, store data in one place and deliver personalised campaigns
- Seamless campaign process for retailers and customers
Key project information:
- 30M+ downloads
- More than 20 adessi are currently working on the KazandıRio project. A total of over 60 adessi have been involved in the project since it began in late 2017.
- Three interaction room workshops (one offline, two online) and one hackathon have been held in the past three years. More than 100 PepsiCo staff, including the CEO of PepsiCo Turkey, have taken part in these events.
Project highlights
The KazandiRio app has won awards on a variety of occasions:
- PepsiCo Star Awards 2018
- PepsiCo BAM Awards 2020
- PepsiCo Global CIO Award 2020
- PepsiCo'nun Yıldızları 2020 – KazandıRio team (internal)
- MMA Smarties 2021 – Gold Winner (mobile app)
- MarTech Awards 2022: best use of technology for conversion rate optimisation
Fun fact:
Senior Android Developer İsmail Güngör provided tremendous support to his team during the go-live night. He spent the whole night playing League of Legends: Wild Rift on his phone, gained more than 1000 XP, went from Iron to Gold in the ranking system and, as dawn was breaking, clicked on the Submit button to release the new version in the Google Play Store. It took about 20 seconds. Thank you, İsmail.
Your Contact Person
Katja
HR Manager
- adesso SE
- Adessoplatz 1
- 44269 Dortmund
- M: +49 231 7000-7000
- F: +49 231 7000-1000
- E: info@adesso.de