Head of Marketing Automation & Personalisation
My professional expertise in online marketing – specifically in marketing automation and personalisation – is very important. But what truly counts is the combination of inspiring clients and attracting talents. That’s the key to growing a motivated team in the long term with challenging projects.
I studied business informatics in Dortmund and earned a master of science degree. Because I was interested in IT in combination with consulting and communication even before I started studying, I got my A levels in scientific subjects while completing my training as an IT assistant.
Since 1 May 2015
As an adessi, you can combine flexibility and exciting projects in a unique culture with great people.
The roll-out of andsafe, a new commercial insurance product from Provinzial, was the most exciting project I have been a part of so far. We at adesso Group collaborated across various divisions to develop a project that we can be very proud of. We built up the infrastructure for a digital insurance product, as well as the necessary services, created the brand and supported marketing and digital sales alike – all from a single source, and all of it successfully!
My personal highlight was establishing the Online Marketing unit within the Digital Experience division. When I started working at adesso, I was part of a small online marketing team. Watching the line of business gain momentum, become its own unit and continue to grow makes me proud and provides me with lasting motivation.
That I’m a reliable person who’s always willing to help – at least that’s what they say. Even though things may get serious on the job sometimes, there’s always room for a bit of fun, like going out for a beer together after work.
I’m interested in motor racing, both MotoGP and Formula 1, or just taking a sporty spin on my motorcycle. Beyond that, I’m also a football fan and try to see as many home matches of BVB Dortmund as possible with my friends. On holiday, I love exploring the world (especially its culinary delights), no matter how near or far.
When I’m working from home, I use my lunch break to spend time with my wife and son. In the office, I sit down with other adessi, sometimes over a plate of barbecued food on the roof.
My favourite film is 1994’s The Shawshank Redemption. No other film manages to stir up as many emotions in me in such a short space of time while also telling a profound story. By the way, the film’s been at the top of the IMDb charts for some time now, so it’s no longer that much of a well-kept secret.